A.I.R 001

An Independent Review with Jelly X Cream UK.

As you can tell, this is the first in the series of An Independent Review and we’ve kicked off with a brand that we at H&B respect wholeheartedly having purchased and enjoyed goods ourselves. The original designs and craftsmanship are testimony to the up and coming nature of this style house and with such a well put together store, we hope to see big movements from them in the future. Here are a few questions we asked the Jelly X Cream team last week.

Who are you and what do you do? Tell us a little about the brand and its origins.
Hi we are the team know as Jelly & Cream (sounds crazy we know). The brand was born straight out of college with one founder (17) studying graphic design, and the other founder (18) studying Media & Journalism. The brand is about dreaming and having fun, living the life you want to lead with no compromises, we pride ourselves in our ability to engage with our customers, everything we print is usually suggested by our customers and that’s how we hope to continue as a brand.

Where are you based? Does this contribute to the kind of work that you put out?
We’re based in London , Hertfordshire and LA from the summer onwards. I guess you can say it definitely contributes to our products, it’s all inspired by the people around us, the culture.

What inspires and drives you as a brand?
As a brand, the current fashion and music culture definitely drives us … dreams drive us more than anything, our picture of the future drives us to create, create and create until the brand is where we want it to be and then we’ll create some more.

Where could you see yourselves a few years down the line? Whats next for you as a brand?
A few years down the line we will creating the finest quality apparel and goods, we want Jelly x Cream to become a lifestyle brand, a choice people choose to make. We want J x C socks to match your J x C coffee mug or leather laptop case. We’ll also be sponsoring a lot of talents and events. That’s the future!

Anything you’d like us to plug or showcase?
Yes! We just released out long anticipated “Cream Snapbacks”. It has a burgundy base, army green peak and a wicked leopard fur finish for the under-brim. We held it back for about 3 weeks, and got about 213 subscriptions to the product, so everyone needs to hit up the site and grab a piece.

Jelly X Cream